Hi there,

TV history? Sorted.
Our feline powers of purr-suasion have worked their magic!

Yes, get those paws in the air for Channel 4 for embracing our cheeky request to rename their iconic quiz show ‘9 Out of 10 Cats Does Countdown’ – check out their social media tribute below

Thank you for your help in nudging them to play along!

To celebrate, we’re purroud to announce WHISKAS^® have decided to double their donation to the wonderful Battersea Dogs and Cats Home to £20,000, providing happy homes to so many wonderful cats in need!
 
And Channel 4, we love your paw-sitivity. You get ALL the cuddles!

Our research shows 9 out of 10 cats love WHISKAS^®*. Has your cat tried our delicious, best ever WHISKAS^®** recipes yet? They’re complete and balanced, high-quality nutrition your cat will love – and we’ll never stop aiming for purr-fection! 

Mars Petcare UK is giving £10,000 +VAT to Battersea Dogs’ and Cats’ Home Limited, which donates its profits to Battersea Dogs’ & Cats’ Home registered charity number 206394,  increasing to £20,000 +VAT if “8 out of 10 Cats Does Countdown” alters its broadcast title or social media branding to “9 out of 10 Cats” by 11/09/2026. No purchase necessary.  
 
* ‘9 out of 10 cats love WHISKAS^®’: Based on NielsenIQ study (2025) on 300 cat owners asked if their cats love the taste. 
 
** Best ever WHISKAS^®': Based on PRS In-Vivo study (2024) on quality and enjoyment perceptions of 200 cat owners (UK) 

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