We loved it when Channel 4 named their iconic quiz show “8 Out of 10 Cats” after our famous claim from the 1970s and 80s. No hard felines, we cats always
thought it was the purr-fect tribute😸
Well, we’ve got news for Channel 4! We just launched our best ever WHISKAS®* and the stats have changed! Now 9 out of 10 cats love WHISKAS®**. To celebrate, we are donating £10,000 to the wonderful Battersea Dogs and Cats Home***.
But since inaccuracy is a complete cat-astrophe, we’re calling on Channel 4 to update the name of their show to
9 out of 10 Cats does Countdown. Who says we can’t rewrite TV history? Take a look at the challenge we’ve sent them!
FOLLOW
OUR CAMPAIGN
* ‘Best ever WHISKAS®': Based on PRS In-Vivo study (2024) on quality and enjoyment perceptions of 200 cat owners (UK)
** ‘9 out of 10 cats love WHISKAS®’: Based on NielsenIQ study (2025) on 300 cat owners asked if their cats love the taste.
*** Mars Petcare UK is giving £10,000 +VAT to Battersea Dogs’ and Cats’ Home Limited, which donates its profits to Battersea Dogs’ & Cats’ Home registered charity number 206394, increasing to £20,000 +VAT if “8 out of 10 Cats Does Countdown” alters its broadcast
title or social media branding to “9 out of 10 Cats” by 11/09/2026. No purchase necessary.
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